This project explores the branding of a fictional pop artist, Luna Rose and created an album called Fragile. The work includes artist branding, a magazine feature, album artwork, Spotify page, North American tour announcement, and tour merch. The goal was to create a cohesive visual identity and marketing campaign that captures the aesthetic, personality, and storytelling of a modern pop star while demonstrating skills in branding, graphic design, and creative direction. All imagery of the fictional popstar was taken by me.